Citeler Academy / Free online course
GEO Certification Course.
Learn SEO for AI.
Understand why AI recommends one brand over another. Learn how to help your business or your clients appear in answers from ChatGPT, Gemini and Claude.
Course and exam are free. Optional certificate package: US$4.99.
Understand the models your customers ask.
- Around 3 hours
- Learn at your own pace
- 10 modules
- 30 focused lessons
- Practical learning
- Examples and exercises
- Free course + exam
- Certificate optional
Who it is for
Make AI search part of your skill set.
For marketers, agencies, SEO specialists, freelancers and business owners who want to understand how brands become part of AI-generated answers.
Start with the basics, then build a repeatable workflow for research, content, technical improvements and reporting. Bring your own brand or a client project to the exercises.
No previous GEO experience required.
The course, chapter by chapter
10 modules. One practical GEO workflow.
Explore what each chapter covers. Every module includes three lessons and a chapter test before you move on.
01
GEO fundamentals
Understand Generative Engine Optimization, how it relates to SEO, and the difference between being found in search and being included in an AI answer.
In this module
- GEO, SEO and AEO
- How AI search changes discovery
- What a useful visibility baseline looks like
3 lessons + chapter test
02
How AI understands your brand
Learn how clear business information, consistent brand facts and supporting evidence help AI systems understand what you offer and who it is relevant to.
In this module
- Brand identity and business facts
- Consistency across your website and profiles
- Relevance, credibility and recommendation context
3 lessons + chapter test
03
AI visibility and measurement
Separate mentions, citations and recommendations. Learn how to compare a brand's presence within a defined sample without confusing visibility with market share.
In this module
- Mentions versus citations
- Share of voice in AI answers
- Choosing a repeatable measurement sample
3 lessons + chapter test
04
Prompt research
Turn broad keywords into real customer questions. Build prompts around the audience, task, constraints and decision, then test the questions that matter to your business.
In this module
- Keywords versus natural-language prompts
- Informational and comparison intent
- Building a researched prompt set
3 lessons + chapter test
05
Competitor intelligence
Find out which alternatives appear alongside your brand, which questions they are visible for and where your own information or evidence needs to improve.
In this module
- Selecting relevant competitors
- Comparing answers and positioning
- Turning visibility gaps into priorities
3 lessons + chapter test
06
Citations, sources and authority
Examine the sources AI answers cite and the evidence behind brand claims. Learn to assess relevant coverage, references and links instead of chasing mentions alone.
In this module
- Reading citation evidence
- Relevant third-party coverage and backlinks
- Building credible, consistent references
3 lessons + chapter test
07
Technical GEO
Understand the technical foundations that help systems access and interpret your website, from crawlability and indexing to structured data and internal linking.
In this module
- Crawlability, indexing and access
- Structured data and clear page structure
- Extractable content and internal links
3 lessons + chapter test
08
Content AI can recommend
Create useful pages that answer the questions buyers actually ask. Connect clear explanations, FAQs, comparisons and verifiable evidence to a specific customer need.
In this module
- Answering customer questions clearly
- FAQs, service pages and comparisons
- Evidence, specificity and content updates
3 lessons + chapter test
09
Tracking and reporting
Build a reporting routine around a consistent set of prompts and models. Explain what changed, what the evidence supports and which action should come next.
In this module
- Tracking the same prompts over time
- Separating observations from conclusions
- Useful reports for teams and clients
3 lessons + chapter test
10
Build a complete GEO strategy
Bring the course together in a practical plan. Prioritize improvements, assign responsibilities and define how you will check whether your work has made a difference.
In this module
- Turning findings into an action plan
- Prioritizing content, technical and authority work
- Setting a measurement and review cycle
3 lessons + chapter test
How the Academy works
Learn. Test. Put it into practice.
01
Start the free course
Open Citeler Academy and begin with Chapter 1. Your Academy account saves your progress so you can continue at your own pace.
02
Complete the chapter tests
Work through the lessons and exercises. Pass each chapter test to progress through all 10 modules.
03
Pass the final exam
Answer 20 questions. Score at least 70%, or 14 correct answers, to become eligible for the optional certificate package.
Optional certificate package
Make your achievement official.
Finish the course, pass the exam and get your certificate package for US$4.99 once.
A lifetime Citeler GEO certificate
Download it and share your achievement on LinkedIn.
A Citeler account + 50 credits
Sign up to explore the tool and apply what you learned.
A personal walkthrough + setup help
Get familiar with your account with guidance from our team.
The course and exam remain free. The certificate is optional, with no renewal fee. Any applicable tax is shown at checkout.
Certificate preview
Academy
Certificate of completion
Generative Engine
Optimization Certification
Citeler recognizes that
Your name
has completed the training program and passed the final assessment.
GEO Certification Course / Citeler Academy
Before you start
A few useful answers.
Is the GEO course really free?
Yes. All 10 modules, the learning materials, chapter tests and final exam are free. The certificate package is optional and costs US$4.99 once, plus any tax shown at checkout.
Who is the course for?
Marketers, SEO specialists, agencies, freelancers and business owners who want to understand AI search. You can begin with no previous GEO experience; the course starts with the fundamentals.
How long does it take?
The course takes around 3 hours and is self-paced. It contains 10 modules and 30 lessons, so you can work through it in short sessions and return to your progress in the Academy.
How do the tests and certificate work?
Work through each chapter and pass its test to progress. After the 10 modules, take the 20-question final exam. A score of 70% or higher, at least 14 correct answers, makes you eligible to purchase the optional certificate package.
What does the certificate package include?
The one-time US$4.99 package includes a lifetime Citeler GEO certificate, a Citeler account with 50 credits when you sign up, a personal walkthrough and setup help. You can download your certificate and share it on LinkedIn.
Where do I take the course?
The course is hosted at academy.citeler.com. Use Start the free course to open the Academy. Create or sign in to your Academy account to save progress, complete assessments and continue learning.
Will completing the course guarantee AI recommendations?
No. The course teaches you to research, improve and measure a brand's AI visibility. AI answers vary by model, question, available sources and timing, so no course or certificate can guarantee that a brand will be recommended.
Your next skill starts here.
Build a clear understanding of AI search and a practical plan for your business or your clients.
Continue at academy.citeler.com. Course and final exam included at no cost.